The first step taken when creating a social media strategy is to listen to what is being said online. Such facts as what people think about your brand, their points of view and the various topics under discussions. Determine the location of your audience online and listen to what they are talking about concerning your products. Next, find out the influencing forces behind the conversions.
Step 2: Identify your goals and objectives
Listening to online conversations gives you a rough idea on how your goals and objectives should appear. Goals can entail anything; from measures to direct more traffic to your page, how to increase you social networks channel’s number of followers in a specific period of time, and how to boost the popularity of your brand on social networks. Consider the audience’s goals as well. What are the needs of your audience? What are their complaints?
Step 3: Develop a comprehensive work plan and time your content
Create a map of how you are going to deliver content to your audience. Next, develop a clearly defined timeline in advance to identify events, do promotions, product launches and so on. You should identify content ideas that you may use to supplement the events. Always ensure that the timing efforts should be relevant to the events in your business or clients participation.
The next thing to do after determining the planning and other relevant events is to identify the correct social platform to deliver content. Is Twitter appropriate? Can you combine Facebook and Instagram? Creating a mini plan for each platform you pick helps streamline the process. Take a precaution not to go after more than one social network too quickly.
Step 4: Develop Your Content
Work on advancing the content you’ve outlined from the timeline. The timeline serves to guide you in which order to employ in starting to build your content. This is the step you need to fully understand your brand and the audience. You need to prioritize on creativity in this step as well while ensuring that what you say in your social media channels sounds like it is yours.
Also, optimize content your with the targeted keywords. Meanwhile, work towards driving some great ideas to the audience. Some ideas you can incorporate into your content that resonate with your audience include news, opinions, case studies, top 10 lists, white papers, little-known facts and factoids, tips on how to do things and so on.
Step 5: Engage and implement your plan
You are now in a good position to post your content. Express your opinions and engage in the conversations while keeping the schedule and remaining constituent.
Step 6: Measuring Success
You need to monitor the progress of your marketing activities. Depending on the metrics of the success, you might need to look at content consumption. Which are the demographic groups reading your content? Where do they reside? What type of content do they consider interesting? Some of the variable you need to analyze include popularity, awareness, engagement, influence and so on.