How to create a social media strategy

The first step taken when creating a social media strategy is to listen to what is being said online. Such facts as what people think about your brand, their points of view and the various topics under discussions. Determine the location of your audience online and listen to what they are talking about concerning your products. Next, find out the influencing forces behind the conversions. Continue reading “How to create a social media strategy”

4 Reasons why email marketing is important

It is economical and cost effective

What makes email marketing really important for most organizations is its ability to reach very many consumers at very low rates, close to nothing per message. For small businesses that operate on a limited budget, email marketing the most cost effective way of doing promotion campaigns. Continue reading “4 Reasons why email marketing is important”

What is online marketing?

Online marketing, also identified as digital marketing or internet marketing, involves promoting services and good on the internet, display adverts, mobile phones and other digital technologies. Online marketing is as old as the internet itself, tracing its roots to the early 1990s when companies and brands started marketing themselves on the internet. Digital marketing changed how sellers and buyers associated. Previously, you had to see on TV or billboard then go to your preferred store to buy the product, if interested. As the internet advanced, digital marketing grew as well to introduce more modern techniques such as search engine optimization (SEO), content marketing, influencer marketing, social media marketing, e-mail direct marketing among others.

But how exactly does online marketing work? It depends on the technique of online marketing you choose to use. Take the case of Search Engine Optimization (SEO) for example. The primary goal of SEO is to make a website rank higher than other pages in the search engines results. To realize the rankings, SEO tools lets you set target keywords that conform to queries that a search engine user may type in the search box. The keywords you choose need to revolve around some aspects of your business enshrined in your website. Therefore, when a guest makes a Google search of something like “The best car hire dealers under $200” while in Paris, the website of your car hire company (based in Paris) come first on the result list depending on the closeness of your keywords and the phrase the guest/tourist typed in the search engine.